Category: Content Strategy
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Why Your Blog Drives Traffic but Not Pipeline
You’ve done the hard work of setting up your blog. You’ve addressed major blog blunders, you’re publishing consistently, and traffic is up! Your hard work is finally paying off! Or is it? Some time goes by, and your website is gaining traffic, but this traffic isn’t converting to anything meaningful…
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The Old vs. New Rules of B2B Content Marketing
If you’ve been in B2B marketing long enough, you probably remember the old days: publish a blog, share it once, and wait for traffic to roll in. It was the golden age of “ultimate guides” and “10 ways to…” posts. Simpler times. But what worked in the Buzzfeed era of…
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How To Create High-Value B2B Content
Once upon a time in internet history, having access to a recipe on a blog post was an exciting and novel thing. We no longer had to buy a $30 cookbook or tune into daytime TV to learn how to make banana bread. Fast forward to today, scrolling through a…
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What the Hell Is a Content Strategy
Most B2B companies think they have a content strategy, but what they actually have is a publishing schedule.
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Weak Positioning Is the Enemy of Good B2B Content Marketing
In B2B and SaaS, hundreds, if not thousands, of vendors in your space cover the same topics and ideas.
Content Marketing For Small Businesses 