About

Hi, I’m Michelle Cadieux.

I’ve spent the last 7 years working in B2B SaaS, helping companies turn content into a real growth asset. But I didn’t start in B2B.

Before SEO frameworks and buyer journeys, I started out writing BuzzFeed-style articles, personality quizzes, and yes—even horoscopes. That early experience taught me how to grab attention, tell stories people actually want to read, and keep people scrolling.

Over time, I moved into B2B SaaS, where I quickly noticed many companies were plagued with the opposite problem.

An overload of content and minimal direction.

Blog posts were being published without a clear audience, a connection to the buyer journey, or a long-term strategy tying it all together.

That’s where my work today comes in.

I’m deeply passionate about helping companies build strong content foundations—the kind that make every future blog post, landing page, or campaign more effective. SEO fundamentals, content positioning, and strategic clarity are what separate blogs that drive results from ones that end up in what I call the content graveyard.

I now work with companies to design intentional, scalable content strategies aligned with real business goals.

I’m based in Montreal, Quebec, and work with clients across North America.

If you believe blogging isn’t dead—but bad strategy is—we’ll get along just fine.

You Don’t Need More Content.

You Need Clear Direction.

I help small B2B companies uncover what makes their point of view unique, and turn that into a blog strategy that attracts the right audience, supports sales, and compounds over time.

Book an intro call